Logos, colors, typography, product descriptions, and boilerplate copy for press, partnerships, and editorial use. Everything you need to represent SIM DAD LLC and its products accurately.
One company accent, three product accents, and a shared neutral system. Product colors are used only in their respective contexts — never mixed across products.
A single typeface across all product sites, differentiated by weight and size. 800 for headlines, 400–600 for body and interface elements.
SVG is the preferred format for digital use. PNG exports are available for contexts that require raster images. Always maintain clear space equal to the height of the "D" in DAD around all sides of the mark.
Six products, each built from our own research needs. Desktop applications run entirely on the user's machine: no cloud dependency, no telemetry, no subscriptions. One-time purchase with included point updates.
Short (1 sentence): SIM DAD LLC is a research and consulting practice specializing in social and interactive media, large-scale behavioral data analysis, and commercial desktop software.
Medium (2 sentences): SIM DAD LLC is a research and consulting practice led by Alex P. Leith, Associate Professor at SIUE, specializing in social and interactive media, human-computer interaction, and large-scale behavioral data analysis. The company also develops desktop research software built from its own research needs: TASS, Resero, Ibis, Lector, Orator, and the open-source Velamen.
Full: SIM DAD (Social and Interactive Media Data Analysis and Design) is a research and consulting practice that combines academic rigor with applied delivery. Led by Alex P. Leith, the practice designs studies, runs data pipelines across hundreds of millions of records, and produces findings that hold up to peer review. Its software portfolio grew directly from research needs: TASS for dictionary-based text analysis, Resero as a secure workbench for sensitive material, Ibis for automatic transcription, Lector for manuscript editing with read-aloud, Orator for document-to-video production, and Velamen for data minimization. Every desktop product runs entirely on the user's machine with no cloud dependency, sold as a one-time purchase rather than a subscription, and the TASS Community Edition and Velamen engine are free, open-source software.
